As hard as it might be, yet letting get of your webpage designing creative ideas and hearing the customer might actually be of gain in the long run.
I know what you are saying, you have been in the internet designing business long enough to recognise what performs and wont doesn’t, what would my customer understand? Well following approaching webdesign in the same manner, I have unfortunately experienced no different choice but to give in to my best laid ideas and comply with the wishes of my customers.
Building of good websites usually means that this has to be attractive to the eye, and also being fully functioning for Search Engine benefits, but ultimately it must screen professionalism for the purpose of the business symbolized.
Complying with W3C Standards (W3C Markup Agreement Service) pertaining to both CODE and CSS validation is certainly paramount to good design and style and programming (but not essential for good Google PR, I will discuss in later posts), so when making we prefer to use starting HTML format and CSS text font like Tahoma 11pt, to create neat set up text and nice page image styles.
I will list some cases of where letting proceed has rewards for each involved and how in some instances actually resulted in little or no web traffic for your website.
Case Study 1 . Architectural Firm flash and font issues
Our buyer wanted the utilization of Flash elements to display a number of architecture pictures with a attractive fade between images and changes to main CSS Font used Tahoma 11pt typeface and replaced with Century Medieval 11pt, that is used in all their particular logos and architecture design and style work.
Since several would know sneaking in Flash files into your website results in W3C Validation undefined source inability, thus copy the site Unacceptable Markup. Following explaining this kind of, the customer was feeling the need to have a very good graphical display style impression far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and belief of their website to their customers was much more advantageous than complying together with the W3C.
In addition , that they wanted the use of the Century Medieval font rather than Tahoma. By simply design Hundred years Gothic includes a much larger typeface height than Tahoma and once used elevated the web page height bigger than when using Tahoma thus leading to the site exhibiting with scroll bars when ever view beneath 1024 by 768 resolution, where recently it built in the whole web page perfectly.
Basically we the customer realized the desired influences they dreamed of and in the long run it is the client who at all times knows very best.
Example 2 . Pack supplier becomes boxed in
Our consumer had began a new organization supplying cardboard boxes pertaining to moving and packing. That they wanted www.daniel-britexcel.eu a simple site with heavy graphic image factors and little if any text over the home page.
Explaining to the customer the role of text based upon search engines benefits and that having no readable text within the home page could limit their visibility, they choose style over benefits. Why you might ask might a company limit their likelihood of being available on search engines? Well the question even now burns with us too, but since mentioned previously the customer generally knows ideal and the decision was solely theirs to create.
Their viewpoint was basic, their website was purely to be used as a referrals guide but not the source more business, because their marketing strategies can be enough to garner regular business.
To this day I still wonder how come they limited their marketability and in particular the website which is constantly online and can be searched constantly of the day.
Consequently in summary the best laid plans of rats and guys (well in this instance web designers) can be a complete waste of good management simply because what I have got stated almost all along which the customer constantly knows ideal and finally they are the types paying for your service hence sometimes it is best to take a nap your firearms and concede defeat.