Because hard as it may be, yet letting move of your website designing ideas and playing the customer may actually be of advantage in the long run.
I know what you are saying, you’ve been in the world wide web designing business long enough to learn what functions and will not doesn’t, what would my own customer know? Well following approaching website development in the same manner, I’ve unfortunately got no various other choice but for give in to my best laid plans and comply with the dreams of my customers.
Structure of good websites usually means so it has to be appealing to the eye, along with being completely functioning with respect to Search Engine rewards, but ultimately it must screen professionalism intended for the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) meant for both HTML CODE and CSS validation is normally paramount to good design and coding (but not required for good Yahoo PR, I will discuss in later posts), so when making we want to use platform HTML format and CSS text font like Tahoma 11pt, for making neat readable text and nice web page image styles.
I will list some cases of where letting get has www.okisan.com rewards for each involved and just how in some instances actually led to little or no web site traffic for the web site.
Case Study 1 ) Architectural Company flash and font matters
Our consumer wanted the application of Flash factors to display a number of architecture pictures with a fine fade between images and changes to first CSS Font used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is used in all their logos and architecture design and style work.
Because so many would know embedding Flash data files into your web-site results in W3C Validation undefined source inability, thus manifestation the site Broken Markup. After explaining this kind of, the customer felt the need to have a nice graphical thumb style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and notion of their web-site to their consumers was far more advantageous than complying considering the W3C.
In addition , they wanted the Century Medieval font rather than Tahoma. By design 100 years Gothic includes a much larger font height than Tahoma so when used elevated the web page height larger than when using Tahoma thus causing the site presenting with browse bars the moment view beneath 1024 times 768 image resolution, where recently it fitted in the whole web page perfectly.
Basically we the customer achieved the desired impacts they imagined and finally it is the consumer who often knows finest.
Case Study 2 . Pack supplier becomes boxed in
Our buyer had started a new business supplying cardboard boxes with respect to moving and packing. They will wanted an easy site with heavy graphic image factors and little if any text over the home page.
Explaining to the customer the role of text depending search engines benefits and that having no readable text for the home page may limit their particular visibility, they will choose design over benefits. Why you may ask will a company limit their likelihood of being available on search engines? Well the question continue to burns with us too, but as mentioned before the customer at all times knows ideal and the decision was exclusively theirs to create.
Their philosophy was basic, their website was purely to be employed as a reference guide certainly not the source of extra business, his or her marketing strategies would be enough to garner continual business.
Even today I still wonder how come they limited their marketability and in particular their website which is often online and may be searched constantly of the day.
Thus in summary the best laid ideas of mice and guys (well in such a case web designers) can be a say waste of good management as what I contain stated each and every one along that your customer at all times knows very best and finally they are the types paying for the service hence sometimes is best to take a nap your firearms and acknowledge defeat.
