Because hard as it might be, nevertheless letting proceed of your website designing choices and listening to the customer might actually be of advantage in the long run.
I know what you are saying, you’ve been in the web designing organization long enough to discover what works and will not doesn’t, what would my own customer understand? Well following approaching web design in the same manner, I’ve unfortunately possessed no other choice but for give in to my best laid plans and abide by the needs of my own customers.
Development of good websites usually means that it has to be attractive to the eye, along with being totally functioning designed for Search Engine benefits, but in the end it must screen professionalism for the purpose of the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) pertaining to both HTML CODE and CSS validation is usually paramount to good design and style and programming (but not essential for good Google PR, I will discuss in later posts), so when making we plan to use platform HTML formatting and CSS text font like Tahoma 11pt, to produce neat set up text and nice page image styles.
I will list some cases of where letting head out has rewards for each party involved and just how in some circumstances actually led to little or no web site traffic for your website.
Case Study 1 . Architectural Company flash and font issues
Our client wanted the usage of Flash factors to display a number of architecture photos with a good fade between images and changes to classic CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is often used in all their logos and architecture design and style work.
As a general rule would know sneaking in Flash files into your web-site results in W3C Validation undefined source failing, thus manifestation the site Invalid Markup. Following explaining this kind of, the customer believed the need to have a nice graphical adobe flash style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and belief of their webpage to their clients was a lot more advantageous than complying while using W3C.
In addition , they wanted the use of the Century Medieval font rather than Tahoma. By design 100 years Gothic contains a much larger typeface height than Tahoma so when used improved the page height bigger than when using Tahoma thus resulting in the site displaying with scroll bars when view under 1024 x 768 resolution, where recently it built in the whole webpage perfectly.
Ultimately the customer attained the desired influences they needed and in the end it is the client who at all times knows greatest.
Case Study 2 . Container supplier turns into boxed in
Our client had began a new business supplying cardboard boxes for the purpose of moving and packing. That they wanted gagne.no a basic site with heavy graphic image components and little or no text relating to the home page.
Explaining to the customer the role of text depending search engines outcomes and that having no readable text at the home page would limit their visibility, that they choose design and style over outcomes. Why you may ask would a company limit their possibilities of being found on search engines? Well the question nonetheless burns around too, but since mentioned before the customer definitely knows greatest and the decision was entirely theirs to build.
Their philosophy was basic, their website was merely to be employed as a benchmark guide not the source more business, his or her marketing strategies will be enough to garner regular business.
Today I still wonder why they limited their marketability and in particular the website which is constantly online and can be searched all the time of the day.
Hence in summary the best laid plans of mice and guys (well in this case web designers) can be a complete waste great management mainly because what I possess stated each and every one along which the customer often knows finest and in the end they are the types paying for the service hence sometimes it’s best to take a nap your weapons and concede defeat.