As hard as it can be, nevertheless letting head out of your web page designing choices and listening to the customer might actually be of advantage in the long run.
I know the things you are saying, you have been in the net designing business long enough to be familiar with what works and wont doesn’t, what would my personal customer know? Well after approaching web development in the same manner, I have unfortunately had no other choice but for give in to my finest laid ideas and comply with the chooses of my personal customers.
Development of good websites usually means which it has to be attractive to the eye, as well as being completely functioning just for Search Engine rewards, but finally it must screen professionalism for the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) just for both HTML and CSS validation can be paramount to good design and style and encoding (but not required for good Google PR, Let me discuss in later posts), so when making we choose to use starting HTML formatting and CSS text font like Tahoma 11pt, to produce neat easy to read text and nice web page image layouts.
I will list some cases of exactly where letting visit has aromarestaurace.cz benefits for both parties involved and exactly how in some conditions actually lead to little or no web site traffic for the website.
Case Study 1 ) Architectural Organization flash and font issues
Our client wanted the use of Flash elements to display a couple of architecture pictures with a decent fade among images and changes to classic CSS Font used Tahoma 11pt font and replaced with Century Medieval 11pt, which is often used in all their particular logos and architecture design work.
As most would know sneaking in Flash data files into your website results in W3C Validation undefined source failing, thus rendering the site Unacceptable Markup. Following explaining this, the customer believed the need to have a very good graphical thumb style photo far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and understanding of their internet site to their consumers was a lot more advantageous than complying considering the W3C.
In addition , that they wanted the use of the Century Medieval font rather than Tahoma. By simply design Hundred years Gothic contains a much larger font height than Tahoma and when used elevated the webpage height bigger than when using Tahoma thus causing the site presenting with browse bars the moment view under 1024 a 768 image resolution, where previously it built in the whole web page perfectly.
In the final analysis the customer obtained the desired impacts they imagined and in the end it is the consumer who often knows very best.
Example 2 . Box supplier becomes boxed in
Our buyer had started a new business supplying card boxes just for moving and packing. They wanted a simple site with heavy graphic image components and minimum text relating to the home page.
Explaining to the customer the role of text based upon search engines effects and that having no readable text for the home page might limit all their visibility, they will choose style over effects. Why you might ask would probably a company limit their possibilities of being found on search engines? Very well the question nonetheless burns around too, but since mentioned before the customer at all times knows greatest and the decision was only theirs to create.
Their idea was straightforward, their website was purely to be employed as a guide guide certainly not the source more business, because their marketing strategies would be enough to garner regular business.
To this day I still wonder for what reason they limited their marketability and in particular their website which is generally online and can be searched always of the day.
Thus in summary the best laid plans of rodents and men (well in such a case web designers) can be a complete waste great management since what I experience stated each and every one along that customer always knows ideal and in the long run they are the kinds paying for your service hence sometimes it is very best to lie down your firearms and agree defeat.